AI is changing the way we design. You need to compete with it, not against it.

Design isn't dead, it's getting an upgrade. AI needs to be your co-designer so you keep the craft, focus on storytelling, and ship sharper work in less time.

How We Design With AI

We've integrated AI into the way our design teams work at Tuncarp. Here's a few of the ways we’ve paired human judgement with AI, with clear guardrails and measurable wins.
Curiosity
We stay hands-on with new models and tools. Quick experiments, sharper questions and healthy scepticism help us find real use cases, not party tricks.
Co-Creation
We design with AI, not for it. Paired prompting and live feedback loops let designers explore more, paired with human taste and judgement to choose and refine. Speed without sameness.
Precision
We sweat the details. AI supports microcopy checks, dives into research, audits, recommends and flushes out edge cases. Designers keep the focus on craft.
Excellence
We improve the process and the way of working. Guardrails for IP, versioned prompts and clear metrics mean quality rises while risk stays low. We iterate, measure and raise the bar for all output.

AI skills to master as a designer

Master the habits that make AI your co-designer. Brief models well, judge outputs fast, wire them into your flow and prove the lift.
AI ideation & strategy
Frame the problem, set smart constraints and use models to explode options, then converge on what fits brand and business. Playbooks for briefs, prompt patterns and decision criteria so ideas scale without losing taste.
Video & digital design
Storyboard, generate shots and edit with AI in the loop. Create on-brand assets, localise variants and social cut-downs in hours, with checks that keep everything usable and on spec.
AI user experience
& visual design
Wire models into Figma to draft components, states and microcopy you can actually ship. Design system aware styling, contrast checks and variant generation, with designers in charge of the craft.
Product research & insights
Turn messy inputs into clear signals. AI supports desk research, interview prep, transcript summarising and thematic clustering so you ask better questions and back decisions with evidence.
AI Workflow Automation
Cut the admin. Connect the right tools, build prompt libraries and automate handovers, QA and documentation. Less copy and paste, more design.

What does an AI Innovation Squad look like?

AI Creative
AI Process Specialist
AI Strategist
AI Engineer

Are you interested in finding out more about AI innovation squads?

Please reach out if you would like to dive into the future of AI. Whether a designer or company, we’d love to chat about how you can become AI native across creative, process, strategy, and ethical thinking.
Learn more about AI
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